Companies trying to make their products attractive by reducing their margins in the festive season September 11, 2019 by Anil Patil

Companies are also exploring possibilities to attract customers by increasing margins on each product for dealers and large retail stores during the festive season. (Pic Pixabay) …

How to bring customers to the market in the festive season, companies are now busy in its exercise. Along with the various offers and schemes, how to make the prices of products attractive to customers, consumer products companies are exploring the same. Sources related to the retail industry say that due to the slowdown in the economy environment, this time it is a big challenge for companies to bring customers to market in the festive season.

This festive season is very important for companies. Considering the declining level of sales, companies making consumer products are exploring all kinds of offers and discounts. Their new options are being considered.

Some companies involved in electronics and consumer durables are also exploring possibilities to attract customers by increasing margins on each product for dealers and large retail stores during the festive season. The purpose of this is that dealers and retailers have the option to give customers more discounts on the price of the product. Companies are explaining the importance of customers coming to the shop to their retail dealers. This is a profitable deal for both the retailer and the company.

An official of a large retail chain said that there are proposals to this effect from the companies, but at present no decision has been taken. As such, prices are already lower for customers than other stores in large retail chains. In order to increase sales, during the festive season, big retail chains themselves offer a variety of offers, but if the companies reduce their margins and give more discounts to retailers, then customers will get more benefit on the price.

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