Digital marketing. Just another one of those new, fancy buzzwords you should use to sound smart in meetings or is it the real deal? Maybe a better question is: what is digital marketing? This digital marketing guide will show you what’s what. First popularized as a term in the early 2000’s,
What is Social Marketing
People often confuse social marketing with social media marketing, but what is the difference between the two? Lets figured out by solving some myths & complementary facts.
What is Digital Marketing?
At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands.
The 2 main pillars of digital marketing are online marketing and offline marketing. That said, since I’ll talk about online marketing in a separate guide, I’ll only mention the different areas of online marketing here, for the sake of completeness.
The 7 big categories of online marketing are:
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Content marketing
- Social Media Marketing (SMM)
- Pay-per-click advertising (PPC)
- Affiliate marketing
- Email marketing
Difference between Digital Marketing & Social marketing
|Digital marketing||Social marketing|
|1. Digital marketing is a means to promote your business or brand through digital platforms both internet based and offline channel’s.||1. Social media marketing includes Content sharing, images, and videos, on social networks are big contributors to social media marketing.|
|2. Digital marketing is not just limited to social marketing efforts.||2. Social media is only one component of digital marketing.|
|3. Digital marketing is target a much wider audience.||3. The reach of social marketing is limited.|
|4. it leverages both online channel’s and off-line channel’s to promote brand||4. Social media always help you to understand trendings.|
|5. Digital marketing gives batter practical experiences then social marketing.||5. it will helps out to reach targeted and unique audiences.|
Learn about key trends and build your own digital marketing strategy to optimize advertising through online channels such as search engines, websites, social media, email, and mobile apps.