What is email marketing and why email marketing is important for any business? August 17, 2020 by Vicky Verma

Email marketing is a powerful tool and a lot goes into creating an impactful email marketing strategy. It is important to have email marketing for any business.

If you have a small business, you are a blogger, affiliate marketer, freelancer, or YouTuber so you really need this powerful way of a marketing system that will give you a massive return on investment.

So what is really email marketing?

It is a system or a tool of marketing for your business to reach your potential customer to provide value and create ongoing relationships for your product and services.

While this marketing has changed in some ways, the underlying principles are the same. It’s timeless in the same way the principles for building relationships with other people are timeless.

If you know about the potential of email marketing, how much money you can make, how many customers you can drive, you’ll really start to love email marketing.

Learn More About Email Marketing Here  >>

Why Email Marketing Is Important?

This statics will show you why Email Marketing is so important for any business:-

  • For every $1 spent on email marketing, you can expect $42 of Return On Investment.
  • An email has 66% of the highest conversion rate compared to other social media marketing platforms.
  • Email is 49% more effective at acquiring new customers than other marketing platforms (Facebook, Twitter).

Number of sent and received emails per day worldwide from 2017 to 2023(in billions)

indiaztech.com email states
Source: Statista

What is the benefit of email marketing?

Email is one of the most important things that companies can do. 92% of adult online users preferred email and 61% using it on an average day.

You should consider email marketing to reach out to your potential customer and start utilizing this marketing system.

Cost-Effective: The number one reason why you must consider email marketing for your business because it’s cost-effective. You can start email marketing by spending only $9/month or you can even start it free of cost. Some email marketing service providers give you free email marketing services at no cost, you can sign up for free on their platform to start and learn email marketing.

Best Email Marketing services >>

Own Your List: Unlike any other online marketing platform, email marketing gives you authority and control to have your own mailing list or subscribers.

Email Segmentation: When you segment your list you have a loyal audience and the people on your list are getting the information that is most relevant to them. When you send an email out it’s really important that you send the right email to the right person who is interested in a specific item and that’s called segmentation.

Reports Analysis: This is really important that you’re sending out an email but you need to analyze how that email went so this is how many people received it, how many people opened it and you can dive down into what links they clicked as well as managing undelivered email so if someone doesn’t get your email for any reason you’ll see that as a bounce and then you know that you might need to contact them because you might have the wrong email address or they might not currently have that email address working.

Now you understand what email marketing is and how it can be helpful to grow your business

If you want to learn more about email marketing you can check out this :

What is Email Marketing?

What Is An Email Autoresponder?

Best Email Marketing Services for Your Small Business

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