Google is clearly one of the world’s most powerful companies. Most of the techniques and technology used or abandoned on all types of sites are driven by the search engine giant.
In this extremely competitive digital marketing situation, Google, like other successful digital company, recognises that there is no such thing as a safe haven.
As a result, the company continues to find new ways to add value to its users’ experiences, including solutions that allow organizations of all sizes to benefits from their products and platforms.
Google News is one of these tools, and it has the potential to dramatically enhance the traffic and results of news sites. You’ve come to the correct place if you own such a website.
The following are some of the things you’ll learn about in this article:
- What is Google News, and why should you care?
- Why should news organisations invest in SEO?
- What are Google News’ selection criteria?
- When it comes to optimising a website for Google News, what are the most common mistakes to avoid?
- What are the six stages to integrating your website’s news with Google News?
Continue reading to learn everything you need to know about using Google News to optimise your website and boost your performance.
What is Google News?
Google News is a news aggregator with Google’s quality stickers. This means that it is the company that curates the content of the news and presents it according to some criteria.
The first of these is clearly the user’s search intent. It’s already clear that this is Google’s main goal when answering searches.
After all, it’s assumed that if their search goal is fulfilled, visitors will continue to utilise the tool. To put it differently, if you discover the greatest possible response to a query you ask a search engine, get another search.
The navigation history and preferences of each user are also key factors.
What are the Google News criteria?
Google is likely to establish “certain guidelines” about who can and cannot use news tools in order to maintain the quality of aggregators and not jeopardies the user experience.
The first and most obvious need is that you have a news website. Only breaking news. The corporation needs outlets with a journalistic approach, therefore your blog or website’s news section isn’t sufficient.
How to Optimize Website for Google news
First, it’s important to clarify that the approval process for entering Google News aggregators doesn’t follow the usual search engine patterns.
In other words, your application journey isn’t as automated as you might think.
The company takes the issue of selecting relevant news sources seriously, so it has set up an evaluation team for sites that want to enter the aggregator.
Humans are used to using tricks, so it’s understandable that someone does the same. Therefore, there are no black hat tactics available.
The site meets the requirements or is rejected.
Here are some of the worst mistakes you can make in the application process and how to avoid them.
I don’t have an exclusive news site
As already mentioned, the evaluation process for sites that want to participate in Google News is manual. Therefore, there are no applicable tricks to approve a company’s blog.
There are no shortcuts, and it would be a big mistake to think that your blog or commercial website can be approved in the process. But what if you have an exclusive news section or category?
That doesn’t work either. Unless your site is all about news, your chances are zero. And the reason is simple . Google doesn’t care about promotional content when it comes to providing fresh news to its users.