In SEO writing, it’s important to create a structure beforehand. By creating a structure that will be the framework of the article, there are benefits such as smooth writing and prevention of omissions of information. I will introduce how to make a composition in 8 steps.
You can also work on your blog title which is a part of SEO you can optimise your title characters to start writing an SEO friendly content.
- 1 How to write seo-friendly blog posts?
- 2 8 Steps to write seo friendly article,
- 3 Summary
How to write seo-friendly blog posts?
We will introduce how to create a structure proposal for SEO articles in 8 steps.
8 Steps to write seo friendly article,
Decide Main Focus keyword
First, decide on the main keyword of the article. Once you have decided on your main keyword, you will be able to decide what kind of content you should write in your article. You can determine the title and headline of the article by understanding the needs of users searching for specific main keywords.
Once you have decided on your main keyword, look up co-occurring words and related keywords. If the content meets the needs of users searching for the main keyword, co-occurring words and related keywords will naturally be included.
Co-occurring words are keywords that are used together or frequently with the main keyword. For example, in the case of “SEO“, “tools” and “keywords” are co-occurring words.
Related keywords are keywords that are highly related to your main keyword. On Google, it appears as “other keywords” at the bottom of search results. You can check the combination of keywords that users are actually searching for, which is useful for understanding user needs.
Let’s also decide the target in making the composition. By clarifying who the article is for, it will be an article that can be conveyed to the person you want to convey. If you understand the characteristics of users who search for keywords, you will be able to determine your target.
For example, in the case of the keyword “house hunting”, the target can be said to be “people looking for a house”, but the target demographic is wide and the content may not be fixed. Let’s assume that some people looking for a home also include the following targets:
- A couple raising children and a person looking for a house to live in
- A person looking for a house for a student who lives alone
- A person who is looking for a house where the child can become independent and live with the couple
Different targets have different points of emphasis when looking for a house, so it is necessary to make the structure suitable for the target.
By narrowing down the target, you can create articles that are more in line with the concerns of the target. Be careful not to narrow your target too much, as this will reduce your target audience and the number of visitors you can expect.
Understand user search intent
Find out what your target users are searching for. It is important to understand what users who search by keyword want to know, what kind of worries and questions they have. One way to understand the search intent of users is to examine co-occurring words and related keywords.
Check Competitor Articles
When creating the structure, checking the articles on the competing sites will also help you with the content and order of the headlines. For articles on competing sites, it is a good idea to check the top three articles when searching by keyword. Articles that are displayed at the top are helpful because they can be said to be articles that meet user needs. Read, What Is a Competitor Analysis & How to Do It on Semrush.
find out the information you need
Once you know your keywords, target audience, and user needs, it will be easier for you to envision what your article should be about. If you are not used to creating a structure, it will be easier to organize your head if you list what kind of content should be introduced in the article. After sorting out the content, decide what information is necessary for the article and in what order it should be introduced.
Create a headline
Try to introduce one topic per headline. For example, if you want to introduce “How to choose a smartphone”, you can create a headline like this:
H2: How to choose a smartphone
- H3: Carrier
- H3: Function
- H3: Size
- H3: DesignIf the content you want to introduce can be divided into multiple categories in H2 (large heading), create a hierarchy with H3 (medium heading) let’s
Decide on a title (within 30 characters)
The title is displayed on the search results screen and is an important factor in deciding whether the user will read the article. Include keywords and create a title that attracts users. Keep titles to 30 characters or less. Users often search on smartphones, and parts that exceed a certain number of characters are not displayed. If you decide on the title during the structure stage, it will be easier for the author to understand what kind of content should be written in the SEO article.
It is also important to include important keywords at the beginning of the title. It is said that people’s eyes flow from left to right, so putting important keywords at the beginning makes them easier to see.
In the composition, it is a good idea to include the URL of the web page that will be used as a reference when writing, and the URL of the web page that you want to set as a related link on your website. If you want to cite survey data or research results in your article, you don’t have to look for it again when writing, which saves time.
Structure creation is also an important process in creating SEO articles. The writing of the article will proceed along the headings of the composition. It will be difficult to get high marks for the finished article if it is not structured in a way that satisfies user needs. It will be smoother if you decide the keywords to target in the article, understand what the user wants to know, and then create the structure. If you think from the user’s point of view when creating the structure, the article will be easier for the user to read and understand.